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Inbound PR

THE CHANGING FACE OF PR & MARKETING...

THE TANGIBLE APPROACH YOU HAVE BEEN WAITING FOR...WITH GUARANTEED OUTCOMES...

Most brands, and indeed agencies, implement traditional outbound marketing campaigns.
These usually take the form of interruptive campaigns and content about a brand, product or service, disseminated through PR, social media, blogs, advertising, online and via other traditional marketing communications channels. The aim of course is to influence opinion and stimulate a response...but marketing has now changed.

MARKETING MODERNISATION

Inbound marketing is central to this modernisation, as it works entirely differently. Instead of reaching out with sales-led ‘buy me now’ marketing pitches, VIViD tailors campaigns and content to your potential customers’ specific needs, based on what they are actually searching for on the Internet. And in doing so, you differentiate your approach and attract them to your website as an incoming prospect that is nurtured into a lead and finally into a customer. This process is proven to increase business by 33%.

CLICK ON THE IMAGE TO DOWNLOAD THE INBOUND DOCUMENT

CLICK ON THE IMAGE TO DOWNLOAD THE INBOUND DOCUMENT

Inbound marketing works because the majority of people search online for solutions to issues, answers to questions and for inspiration and ideas. Inbound content marketing campaigns target these searches directly by providing the answers, solutions and information that people are looking for. After creating downloadable content, we then launch related content campaigns to take website visitors on a journey that converts them into a customer. The process of providing value-content tailored to their needs is proven to boost sales and customer acquisition by 33%*, so if you feel traditional marketing provides the fast route to immediate sales, perhaps it's time to re-think your approach.

CHANGE YOUR MARKETING PRIORITIES & BECOME A SMARTER MARKETER

Traditional marketing is based on your priorities and your need to sell now - not the customers' need for information, value content and help in making their buying decision. Whilst the end aim is the same i.e. to grow sales and market share, Inbound marketing provides a more intelligent, subtle customer-orientated way of delivering results. Speak to VIViD, and whilst the majority are continuing down the traditional route, competing for the attention of audiences and demanding an immediate sales choice, you could be the smarter marketer and get to the hearts and minds of your prospects. Trust us, you'll win their wallet too!

VIViD is at the forefront of this phenomenon, and we're one of the first UK consultancies to offer Inbound marketing solutions. We provide this service as a Certified Partner of HubSpot, one of the world’s leading and most sophisticated Inbound platforms.

VIViD builds remarkable content campaigns and automated follow-ups based on your ideal customer personas and can guarantee to increase website traffic, generate prospects and leads, build customers and ultimately revenue*. If you want to increase leads for your sales team and boost revenue for your business, this is just what you’ve been waiting for. 

Call 01372 476 362/3 or email info@vividpr.co.uk today to discover how Inbound Marketing can bring a transformative new dimension to your campaigns and ensure you gain a genuine competitive advantage in the saturated, big-brand dominated online landscape?

* Based on HubSpot data. See presentation for details

IT'S A HAPPY NEW LOOK AT VIViD

It's January 2018 and time to unveil the first makeover of the year. After a year of modernisation, new service innovation and the appointment of new team members, VIViD proudly reveals its new brand style.  

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But behind its glossy, high-end new style comes the substance. First, VIViD's core services are underpinned with a new Briefing process. Called The Briefing, this underpins client aims and expectations from day one and aligns these to investment capability, as director Paul Evans explains. "We've represented global, national and regional brands from start-ups to market-leaders and this can be the most challenging stage. Many client's don't know what to expect or set benchmarks to define agency value. We are committed to changing that by bench-marking activity so the client knows what to expect and what defines achievement."

"Too many times we ask the questions: what does success look like, how much coverage do you expect, what social media results are you looking for, and often they don't know the answer. This new process ensures we agree KPIs (Key Performance Indicators), which serve as measurements to track our contribution.

Additionally, VIViD's Core Specialisms have been summarised in a new infographic to present the scope of expertise on offer. And, in a major new announcement, VIViD is introducing two new service provisions. First, Inbound PR and Marketing. "Inbound is prevalent in the USA. It enables us to create and launch content marketing campaigns using keyword search intelligence to enhance online visibility, increase website visits and generate sales leads. We have been on-boarding for a year with HubSpot, one of the world's leading Inbound platforms, so we're ready to start presenting this transformative new communications resource to clients."

Next comes VIViD EXPERT. Emerging brands, companies with in-house teams or brands looking to self-manage their PR, social media and digital communications can now benefit from Consultancy and/or Mentoring services. "We have mentored some local companies and brand teams to increase their knowledge and skills and this training concept has worked well," says Paul. "We wanted to extend this proposition and VIViD EXPERT gives us that platform."

To see VIViD's stunning new look, visit www.vividpr.co.uk or call 01372 476362 to discuss what VIViD can do for you.