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Inbound marketing



Most brands, and indeed agencies, implement traditional outbound marketing campaigns.
These usually take the form of interruptive campaigns and content about a brand, product or service, disseminated through PR, social media, blogs, advertising, online and via other traditional marketing communications channels. The aim of course is to influence opinion and stimulate a response...but marketing has now changed.


Inbound marketing is central to this modernisation, as it works entirely differently. Instead of reaching out with sales-led ‘buy me now’ marketing pitches, VIViD tailors campaigns and content to your potential customers’ specific needs, based on what they are actually searching for on the Internet. And in doing so, you differentiate your approach and attract them to your website as an incoming prospect that is nurtured into a lead and finally into a customer. This process is proven to increase business by 33%.



Inbound marketing works because the majority of people search online for solutions to issues, answers to questions and for inspiration and ideas. Inbound content marketing campaigns target these searches directly by providing the answers, solutions and information that people are looking for. After creating downloadable content, we then launch related content campaigns to take website visitors on a journey that converts them into a customer. The process of providing value-content tailored to their needs is proven to boost sales and customer acquisition by 33%*, so if you feel traditional marketing provides the fast route to immediate sales, perhaps it's time to re-think your approach.


Traditional marketing is based on your priorities and your need to sell now - not the customers' need for information, value content and help in making their buying decision. Whilst the end aim is the same i.e. to grow sales and market share, Inbound marketing provides a more intelligent, subtle customer-orientated way of delivering results. Speak to VIViD, and whilst the majority are continuing down the traditional route, competing for the attention of audiences and demanding an immediate sales choice, you could be the smarter marketer and get to the hearts and minds of your prospects. Trust us, you'll win their wallet too!

VIViD is at the forefront of this phenomenon, and we're one of the first UK consultancies to offer Inbound marketing solutions. We provide this service as a Certified Partner of HubSpot, one of the world’s leading and most sophisticated Inbound platforms.

VIViD builds remarkable content campaigns and automated follow-ups based on your ideal customer personas and can guarantee to increase website traffic, generate prospects and leads, build customers and ultimately revenue*. If you want to increase leads for your sales team and boost revenue for your business, this is just what you’ve been waiting for. 

Call 01372 476 362/3 or email today to discover how Inbound Marketing can bring a transformative new dimension to your campaigns and ensure you gain a genuine competitive advantage in the saturated, big-brand dominated online landscape?

* Based on HubSpot data. See presentation for details


If you're PR and social media happy, then we're happy for you. But stop and think. What is your agency doing for you right now? You might be happy...but how happy?

We ask because we are surprised at the number of people, brands and companies we've met over the years that are far from happy. No? Go to an exhibition or industry event and introduce yourself as a PR. Then feel the reaction. First, these events shouldn't be used by PR's to 'tout' for business, but most can't resist. "Ah ha," they say. "We spot an opportunity for some free promo! We don't want to pay for a stand, so we'll exploit the fact that these companies have invested thousands to come here to promote their business, build customer relationships and makes sales, but we'll just pop on, cold call them to try and sell our PR services." Great call! 

OMG, not another PR Agency!

See the roll of the eyes as the person you meet reacts with, "OMG, you're the 30th PR agency to come here today," or: "Nope, we do it ourselves because we've used agencies before and it didn't work for us." Of course we're generalising, but this is often the case when you meet SMEs and business owners, not so much the big corporates whose decision-makers rarely venture to the fore.

But, here's the flip-side. "When you delve below the surface and enquire about how the agency was briefed, what targets they were set and how their achievements were evaluated, quite often you're met with a different response. Often it's, "I don't know, they just 'did our PR'." Whatever that means!

Move to the's where we live!

Move to the's where we live!

The PR equivalent of a bad hair day!

So, here's an analogy. You get a bad haircut. Now, either the barber or hairdresser is appalling, and let's face it, there are plenty of those. Or, maybe you didn't tell them what you wanted, or communicate what you expected in terms of a result? Maybe, just maybe you are partly responsible for your crap hair do! Or maybe you did explain but they just didn't listen because they're too hellbent on how they do what they do, and you'll have it their way, or no way. So what now? Are you NEVER going to get another haircut, ever again, because you had a bad experience? Good luck with that and your audition for a cameo in the next Jumanji movie!

The reality is, yes there are rubbish PRs. But there are also a lot of good ones that either don't have the right briefing processes, or they start acting for a client and agreeing fees before they even know what they're supposed to be doing. Of course there are other circumstances that can cause agency/client tensions, but these kind of cover the basics.

Where PR, social and digital media are concerned, a lack of clarity in the brief, aligning activities and expectations to investment, and ensuring the both the client and agency know what results are expected, are pretty important. But. We are surprised that often briefing questions can't be answered by the client, even when asked. Such as. "OK, so you want 'media coverage'", what amount of coverage is required? Don't know? "OK, social media-wise, what defines success? Not sure? Well do you measure it in terms of community size, post engagement, quality and quantity of content, PPC/social marketing ROI for example? OK, you don't know..." and so it continues...not always, but like we said, you'd be surprised!

I demand some DETAIL!

So, as much as blog waffling is fun, let's cut to the chase. DEMAND the detail from your agency. Make sure they know what to achieve and by when. How much coverage? Give numbers and of course define the media and types of audience demographic they need to reach. Client: "So you got a product placement in the Womble Common Gazette and it's also duplicated in their 20 associated local rags! Great, but I want my hair cosmetics to be seen by salon owners!" Doh! Social media. Set targets e.g. community size/monthly growth, number and types of content, how your social marketing investment will be spent and what it must deliver in terms of a return. These are just some examples that, resolved, can end the PR equivalent of a bad hair day!

It's a reason why VIViD has created 'The Briefing' too. This process is designed to succeed so it can't fail you, or us. We like happy clients feeling great, so ask yourself happy are you, really? We'd love to discuss what we can do for you but, at the very least, take this to your agency and start setting some goals and benchmarks. Don't mention it...

Click on the image to open 'The Briefing' PDF and embark on a new agency relationship today.

Click on the image to open 'The Briefing' PDF and embark on a new agency relationship today.


It's January 2018 and time to unveil the first makeover of the year. After a year of modernisation, new service innovation and the appointment of new team members, VIViD proudly reveals its new brand style.  

VPR1 copy.png

But behind its glossy, high-end new style comes the substance. First, VIViD's core services are underpinned with a new Briefing process. Called The Briefing, this underpins client aims and expectations from day one and aligns these to investment capability, as director Paul Evans explains. "We've represented global, national and regional brands from start-ups to market-leaders and this can be the most challenging stage. Many client's don't know what to expect or set benchmarks to define agency value. We are committed to changing that by bench-marking activity so the client knows what to expect and what defines achievement."

"Too many times we ask the questions: what does success look like, how much coverage do you expect, what social media results are you looking for, and often they don't know the answer. This new process ensures we agree KPIs (Key Performance Indicators), which serve as measurements to track our contribution.

Additionally, VIViD's Core Specialisms have been summarised in a new infographic to present the scope of expertise on offer. And, in a major new announcement, VIViD is introducing two new service provisions. First, Inbound PR and Marketing. "Inbound is prevalent in the USA. It enables us to create and launch content marketing campaigns using keyword search intelligence to enhance online visibility, increase website visits and generate sales leads. We have been on-boarding for a year with HubSpot, one of the world's leading Inbound platforms, so we're ready to start presenting this transformative new communications resource to clients."

Next comes VIViD EXPERT. Emerging brands, companies with in-house teams or brands looking to self-manage their PR, social media and digital communications can now benefit from Consultancy and/or Mentoring services. "We have mentored some local companies and brand teams to increase their knowledge and skills and this training concept has worked well," says Paul. "We wanted to extend this proposition and VIViD EXPERT gives us that platform."

To see VIViD's stunning new look, visit or call 01372 476362 to discuss what VIViD can do for you.